What we're buzzing about.

An Insider’s Look at CES 2017

Shust_Headshot Dan Shust, Chief Technology Officer Jan. 13, 2017

Observations from R/A CTO Dan Shust and CCO Dennis Bajec from CES We’ve been attending CES religiously for over a decade. When you have been at it for a while, you realize that CES comes in two (and only two) flavors. There’s the “Big Bang” CES that wows you with amazing new innovations you have …

It’s Not a World of Watson. It’s a World With Watson

Shust_Headshot Dan Shust, Chief Technology Officer Nov. 4, 2016

An insider’s look at the first-ever World of Watson 2016 We’re not sure if IBM will be changing the name of this conference in 2017, but when IBM Chairman, CEO and President Ginni Rometty took the stage to deliver this year’s World of Watson keynote speech, she wanted to make a point. “It’s not a …

#shoporg2016: Three Ecommerce Approaches Making the Most of “Buy It To Try It”

NitaRolins Nita Rollins, Ph.D., Director, Cultural Insights Sep. 22, 2016

Join us at Retail’s Digital Summit for our Buy It To Try It panel. This is the post—with white paper download below—that prompted our presentation. If you’d like more information, contact adecastro@resourceammirati.com. The tough, counterintuitive lesson most retailers have learned is that despite the costs associated with merchandise returns—globally, the industry loses $643 billion annually—offering …

September 14, 2016 (wow)

Nancy Kramer Nancy Kramer, Chief Evangelist of IBM iX Sep. 14, 2016

As I sit in one of my favorite spots in the Resource/Ammirati Columbus office—gazing at our display of old Macintosh computers, it is incredible surreal for me to type today’s date: September 14, 2016. 35 years ago today, in 1981, our company was launched with Apple Computer as our first client. I could not have …

Our First Taste of Mixed Reality

Kris 2010 - Tight Crop Bright Kris Schultz, Executive Director, Technology Aug. 9, 2016

As an Executive Director of Technology focused on innovation here at Resource/Ammirati, I’m accustomed to talking about the future. But I’ve been especially privileged lately to do more than just talk about great experiences that will be “possible soon.” I’ve spent the last two months delighting colleagues and clients by demonstrating a future that’s already …

Pokémon GO: A Reminder of Who “Owns” Your Brand

daveshaw_med Dave Shaw, Director, Brand Strategy Aug. 9, 2016

When Pokémon GO launched in the United States this July, its sweeping popularity took the world—and particularly the marketing world—by storm. Countless words have been written on the impact the game will have on culture, mankind and yes, even marketing. But as the writers of those thought-provoking pieces returned to their day jobs, the rest …

After 35 Years, a New Role: Chief Evangelist of IBM IX

Nancy Kramer Nancy Kramer, Chief Evangelist of IBM iX Aug. 3, 2016

This week is particularly momentous for me because for the first time since 1981, I am starting a new job! A few months back, our business joined IBM IX, after nearly 35 years of independence. So as I change my LinkedIn profile status that will note my new position, I am inspired to share the …

The New Color of Money

The New Color of Money
NitaRolins Nita Rollins, Ph.D., Director, Cultural Insights Jul. 13, 2016

Like millions of other Americans, I used to pay for credit bureau reports. I had very little insight into their rating methodology, though, and never entirely understood how to improve my credit score. Now, I get free credit reports whenever I want on creditkarma.com. These reports are updated weekly and offer a quick analysis of …

“Everywhere Commerce”: Who’s Doing It Well Today?

wethink_ram Resource/Ammirati, Building Open Brands Apr. 22, 2016

As the line between “real-world” and online behavior continues to blur, mobile is seen less as a channel and more as a “companion for doing”—be it shopping, configuring, documenting or searching. This will come as no surprise to many retailers out there. With this in mind, we recently looked at 125 mobile features and functions …

Newell Brands Inaugural Ecomicon Conference Puts Ecommerce Opportunity in Spotlight

Klay_Headshot Klay Huddleston, VP, Omni-Channel Apr. 21, 2016

The opportunity for CPG brands and branded manufacturers to capture the growth potential of ecommerce often goes unfulfilled due to siloed thinking, processes and technology. As such, ecommerce is often thought of and executed in terms of disparate channels. It’s easy to see why this is happening, the brick and mortar store having been the primary …