weThink

What we're buzzing about.

“Everywhere Commerce”: Who’s Doing It Well Today?

Jay Donovan Jay Donovan, Associate Director, Strategy Apr. 22, 2016

As the line between “real-world” and online behavior continues to blur, mobile is seen less as a channel and more as a “companion for doing”—be it shopping, configuring, documenting or searching. This will come as no surprise to many retailers out there. With this in mind, we recently looked at 125 mobile features and functions …
Read

Newell Brands Inaugural Ecomicon Conference Puts Ecommerce Opportunity in Spotlight

Klay_Headshot Klay Huddleston, VP, Omni-Channel Apr. 21, 2016

The opportunity for CPG brands and branded manufacturers to capture the growth potential of ecommerce often goes unfulfilled due to siloed thinking, processes and technology. As such, ecommerce is often thought of and executed in terms of disparate channels. It’s easy to see why this is happening, the brick and mortar store having been the primary …
Read

SXSW 2016: Hacking Technology for Personal Health & Resilience

Greg_Moss Greg Moss, Executive Director, Strategic Services Mar. 22, 2016

Finding inner peace. Hacking the body for happiness. Spiritual fortitude. SXSW Interactive 2016 unknowingly served up these recurring themes through its various sessions and conversations. President Obama, Fortune 500 CEOs, MedTech experts and digitally connected attendees all added to the buzz of wrestling with mental wellness in a digital world. Seeking Digital Connection, Finding Mental …
Read

SXSW 2016: Beauty In The Context of Design Has Gotten A Bad Rap

Rich_Headshot Rich Ruggerio, Executive Creative Director Mar. 22, 2016

Form follows function; the modernist principle in design and architecture is in need of a reexamination. For the past 90 years, an object’s function has been held up as its primary imperative. I spent part of Sunday afternoon at SXSW in a rebranded Thirsty Nickel, now ANALOG by American Greetings, listening to Stefan Sagmeister make …
Read

SXSW 2016: What Brands Can Learn By Acting Human

Tara Tara Yavorsky, Director, Social Mar. 22, 2016

This was my second year attending SXSW. And this year I felt more prepared. I had “starred” more sessions than I could possibly attend and after landing on Friday afternoon I was anxious to get to my first one. But after attending my first starred session that turned out to be a “sell” on the …
Read

SXSW 2016: The Future Is Here, It Just Needs a Better Interface

Kris 2010 - Tight Crop Bright Kris Schultz, Executive Director, Technology Mar. 18, 2016

“Two pizzas sitting on top of a stove top oven” No, that’s not a description of my typical dinner at this year’s SXSW Interactive festival (although it’s close.) That simple phrase is proof of the amazing advances that have been made in the science of machine learning. The phrase was automatically generated by a computer …
Read

The Biggest Trends From NYFW: Make It Social & Shoppable NOW

Screen Shot 2016-03-04 at 4.34.50 PM Julie Sablar, Senior Manager, Strategy Mar. 4, 2016

Every chilly February, more than 230,000 people flock to New York City to see the designs for the upcoming seasons. New York Fashion Week (NYFW) is a time-honored tradition built on a foundation and an industry where change is not easily accepted—yet it’s an industry that is known for its fast fashion. But the evolving …
Read

Three Ecommerce Approaches Making the Most of “Buy It To Try It”

NitaRolins Nita Rollins, Ph.D., Director, Cultural Insights Feb. 23, 2016

The tough, counterintuitive lesson most retailers have learned is that despite the costs associated with merchandise returns—globally, the industry loses $643 billion annually—offering free return shipping and longer return windows drives more loyalty, larger purchases and even store footfall among ecommerce shoppers. What has been slower to sink in is that conditional buying is the …
Read

AI: The Big Takeaway from the Big Show

Christopher Barcelona Christopher Barcelona, Executive Director, Omni-Channel Feb. 22, 2016

What do you think of when you hear the term “Artificial Intelligence?” My guess is that it likely conjures up images of sci-fi movies like I, Robot with Will Smith fighting humanoid robots, or last year’s critically acclaimed Ex Machina, or maybe even Stanley Kubrick’s 2001: A Space Odyssey with HAL 9000, the sentient computer that …
Read

The Many Faces of Virtual Reality

Jay Donovan Jay Donovan, Associate Director, Strategy Jan. 25, 2016

How far have we come with Virtual Reality (VR)? Pretty far. After returning from the Consumer Electronics Show 2016 in Las Vegas, I was thinking back to the early ’90s movie “The Lawnmower Man,” which depicted VR as it was at the time—an elephantine system suitable only for advanced research institutes and with visuals that …
Read