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The Many Faces of Virtual Reality

Jay Donovan Jay Donovan, Associate Director, Strategy Jan. 25, 2016

How far have we come with Virtual Reality (VR)? Pretty far. After returning from the Consumer Electronics Show 2016 in Las Vegas, I was thinking back to the early ’90s movie “The Lawnmower Man,” which depicted VR as it was at the time—an elephantine system suitable only for advanced research institutes and with visuals that …

Five Timely Traits of Challenger Brands

Cybelle Srour Cybelle Srour, Managing Director of Strategy Oct. 13, 2015

In our recent OPEN Indicator report, which Kelly Mooney discussed in her last blog post, we found top-ranked OPEN brands that most appeal to millennials were outperforming in the experiential attributes we call Engaging and Networked. So we wondered—could these brands have other characteristics in common? If we widen the scope to include other challenger-minded …

How, Not What: The Most Important Lessons From Shop.org

LauraEvans Laura Evans, VP, Client Service Oct. 13, 2015

After 12 years attending the Shop.org event, I had to wonder, “Will I really hear anything new this year?” The first few years I attended, there was always something to feverishly scribble in my notebook. Our industry was growing and evolving so quickly that there was always a new technology or platform or tactic that …

Early Adopters: How Mobile Innovators Are Upping the Pre-Holiday Ante

Leah Hanson Leah Hanson, Market Research Manager Sep. 14, 2015

If you’re anything like me (an unabashed introvert), you are realizing that the holidays are fast approaching—whether you like it or not. You start to think about Black Friday madness. Your heart begins to race, your pupils dilate. Is that….sweat?! Yes, it’s enough to give even the most experienced holiday shopper anxiety. Thankfully, technology has …

Adios, Arena District. Hi, 250 High!

Mooney_Headshot Kelly Mooney, CEO Sep. 3, 2015

343 North Front Street has truly been good to Resource/Ammirati. As we walk into the Columbus office on our last day at this location, I’m reflecting on our journey here. In April of 1999, we moved into our space as the very first tenant in Columbus’s Arena District. We even pre-dated the actual arena. At that time, there was …

The Secret to PewDiePie’s YouTube Success

Josh Hara Josh Hara, Creative Director Aug. 6, 2015

PewDiePie is the most popular account on YouTube with more than 37 million subscribers and 9 billion views. That’s more than Katy Perry (16 million subscribers) and Taylor Swift (14 million subscribers) combined.  Also like celebrities, PewDiePie makes some serious bank. It was recently reported that PewDiePie earned $7.4 million in 2014. That’s a crazy …

OPEN Brands Outpace The Pack: The Data After a Decade

Mooney_Headshot Kelly Mooney, CEO Jul. 2, 2015

The year was 2006. Facebook became publicly accessible, Twitter launched (with little fanfare), YouTube completed its beta and saw an acceleration of videos being uploaded, Second Life made the cover of Business Week, Kyle MacDonald had succeeded in trading a red paperclip (ultimately) for a house on eBay and the iPhone was merely speculative Apple …

Goldfish-Sized Attention Spans: The Marketer’s New Challenge

Klay_Headshot Klay Huddleston, VP, Omni-Channel Jun. 30, 2015

The average human attention span has fallen from 12 seconds to 8 seconds. That’s shorter than the attention span of a goldfish. Glub-glub. One school of thought on the cause of our shrinking attention spans is our growing ownership and dependence on multiple screens and devices. Continuous pings, flashes and alerts demand our attention NOW, …

WWDC 2015: Change is Coming

EricMcGary_med Eric McGary, Application Architect Jun. 15, 2015

Christmas comes early every year for developers who eagerly await big announcements from Apple’s World Wide Developer Conference (WWDC), and this year’s event did not disappoint. From new operating systems to streaming music service to numerous new features that have everyone at Resource/Ammirati psyched, we think Apple is consistently pushing the boundaries of innovation, giving …

Pinterest’s ‘Buy It’ Button May Open Social Commerce Doors for Brands

Greg_Moss Greg Moss, Executive Director, Strategic Services Jun. 11, 2015

After much anticipation, Pinterest has announced it is adding a “buy it” button to its platform. This new functionality, which will be initially available on iPhone and iPad, will give brands an opportunity to shorten and simplify the consumer purchase journey, but it’s not foolproof. While the addition of the “buy it” button is logical—87 …