weThink

What we're buzzing about.

Our First Taste of Mixed Reality

Kris 2010 - Tight Crop Bright Kris Schultz, Executive Director, Technology Aug. 9, 2016

As an Executive Director of Technology focused on innovation here at Resource/Ammirati, I’m accustomed to talking about the future. But I’ve been especially privileged lately to do more than just talk about great experiences that will be “possible soon.” I’ve spent the last two months delighting colleagues and clients by demonstrating a future that’s already …
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Pokémon GO: A Reminder of Who “Owns” Your Brand

daveshaw_med Dave Shaw, Director, Brand Strategy Aug. 9, 2016

When Pokémon GO launched in the United States this July, its sweeping popularity took the world—and particularly the marketing world—by storm. Countless words have been written on the impact the game will have on culture, mankind and yes, even marketing. But as the writers of those thought-provoking pieces returned to their day jobs, the rest …
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After 35 Years, a New Role: Chief Evangelist of IBM IX

Nancy Kramer Nancy Kramer, Chief Evangelist of IBM IX Aug. 3, 2016

This week is particularly momentous for me because for the first time since 1981, I am starting a new job! A few months back, our business joined IBM IX, after nearly 35 years of independence. So as I change my LinkedIn profile status that will note my new position, I am inspired to share the …
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The New Color of Money

The New Color of Money
NitaRolins Nita Rollins, Ph.D., Director, Cultural Insights Jul. 13, 2016

Like millions of other Americans, I used to pay for credit bureau reports. I had very little insight into their rating methodology, though, and never entirely understood how to improve my credit score. Now, I get free credit reports whenever I want on creditkarma.com. These reports are updated weekly and offer a quick analysis of …
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“Everywhere Commerce”: Who’s Doing It Well Today?

Jay Donovan Jay Donovan, Associate Director, Strategy Apr. 22, 2016

As the line between “real-world” and online behavior continues to blur, mobile is seen less as a channel and more as a “companion for doing”—be it shopping, configuring, documenting or searching. This will come as no surprise to many retailers out there. With this in mind, we recently looked at 125 mobile features and functions …
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Newell Brands Inaugural Ecomicon Conference Puts Ecommerce Opportunity in Spotlight

Klay_Headshot Klay Huddleston, VP, Omni-Channel Apr. 21, 2016

The opportunity for CPG brands and branded manufacturers to capture the growth potential of ecommerce often goes unfulfilled due to siloed thinking, processes and technology. As such, ecommerce is often thought of and executed in terms of disparate channels. It’s easy to see why this is happening, the brick and mortar store having been the primary …
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SXSW 2016: Hacking Technology for Personal Health & Resilience

Greg_Moss Greg Moss, Executive Director, Strategic Services Mar. 22, 2016

Finding inner peace. Hacking the body for happiness. Spiritual fortitude. SXSW Interactive 2016 unknowingly served up these recurring themes through its various sessions and conversations. President Obama, Fortune 500 CEOs, MedTech experts and digitally connected attendees all added to the buzz of wrestling with mental wellness in a digital world. Seeking Digital Connection, Finding Mental …
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SXSW 2016: Beauty In The Context of Design Has Gotten A Bad Rap

Rich_Headshot Rich Ruggerio, Executive Creative Director Mar. 22, 2016

Form follows function; the modernist principle in design and architecture is in need of a reexamination. For the past 90 years, an object’s function has been held up as its primary imperative. I spent part of Sunday afternoon at SXSW in a rebranded Thirsty Nickel, now ANALOG by American Greetings, listening to Stefan Sagmeister make …
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SXSW 2016: What Brands Can Learn By Acting Human

Tara Tara Yavorsky, Director, Social Mar. 22, 2016

This was my second year attending SXSW. And this year I felt more prepared. I had “starred” more sessions than I could possibly attend and after landing on Friday afternoon I was anxious to get to my first one. But after attending my first starred session that turned out to be a “sell” on the …
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SXSW 2016: The Future Is Here, It Just Needs a Better Interface

Kris 2010 - Tight Crop Bright Kris Schultz, Executive Director, Technology Mar. 18, 2016

“Two pizzas sitting on top of a stove top oven” No, that’s not a description of my typical dinner at this year’s SXSW Interactive festival (although it’s close.) That simple phrase is proof of the amazing advances that have been made in the science of machine learning. The phrase was automatically generated by a computer …
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