Building OPEN Brands

OPEN is a powerful marketing framework that connects a brand’s purpose with its customers’ passions, allowing brands to create moments that matter.

The Open Brand

For us, The Open Brand: When Push Comes to Pull in a Web-Made World is more than just a book. It's the foundation for everything we do.

OPEN Brand Summit

Our flagship event for digital-era thought leadership features provocative content from a dazzling roster of business visionaries, best-selling authors, academic leaders and technology pacesetters.

See the highlights from our last event

Summit Sessions

Kelly Mooney

CEO, Resource/Ammirati

Charlene Patten

VP & Global Franchise Leader, Gillette Venus

Alex Bogusky

Designer, Marketer, Consumer Advocate

Shailesh Rao

Director of New Products & Solutions, Google