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Resource/Ammirati, An IBM Company, Names Jennifer Hanley Executive Director, Insurance & Financial Services Lead

October 19, 2016 | Source:

Jennifer HanleyCOLUMBUS, OH – (OCTOBER 19, 2016) Resource/Ammirati, An IBM Company, has announced that insurance and financial services marketing veteran Jennifer Hanley has joined the digitally led creative agency as Executive Director, Insurance & Financial Services Lead, a new role.

“Jennifer is a strategic and innovative leader who brings a wealth of industry competency and knowledge to the agency,” said Resource/Ammirati President John Kadlic. “Her vision, coupled with the deep capabilities of both Resource/Ammirati and IBM in the financial services and insurance industries, will provide expanded opportunities as we deliver solutions that enhance customer experiences and results for our clients.”

In addition to leading the overall strategy for the firm’s Insurance and Financial Services offering, Hanley will be responsible for client growth, bringing together compelling combinations of talent and resources from across R/A and IBM to meet the unique needs of clients in this category. She’ll be based in Columbus.

Hanley spent nearly eight years in executive marketing roles at Nationwide Insurance, where she drove record-level awareness, consideration and demand generation for the brand after launching the Join the Nation campaign. She began her career at Newell-Rubbermaid, followed by positions at Stanley Black & Decker and Scotts Miracle-Gro. Jennifer was recognized as one of Brand Innovators’ 2015 “Top 50 Women in Brand Marketing.”

About Resource/Ammirati, An IBM Company
Digitally led creative agency Resource/Ammirati is part of IBM Interactive Experience (IBM iX), one of the world’s largest digital consultancies. An industry innovator and thought leader for 35 years, we help marketers such as Barnes & Noble, DSW, Nestlé, Newell Brands, Sherwin Williams and White Castle build Brand Belonging through transformative ideas and experiences that cultivate customer relationships, fuel social impact and drive growth. For more information, visit: