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Resource/Ammirati Names Christine Crooks Executive Director, Health & Life Sciences Industry Lead

February 2, 2017 | Source:

CCrooks_headshot_Jan. 2017COLUMBUS, OH – (FEBRUARY 2, 2017) Resource/Ammirati, An IBM Company, today announced healthcare, pharmaceutical and wellness marketing veteran Christine Crooks has joined the digitally led creative agency in a new role as Executive Director, Health and Life Sciences Industry Lead.

“Christine’s proven leadership in health marketing perfectly complements our agency’s focus on the rapidly growing health and life sciences category,” said Resource/Ammirati President John Kadlic. “IBM has long been a pioneer in this space, helping to transform healthcare businesses by leveraging data to innovate the patient experience. Christine’s strategic vision and sales expertise, together with the combined capabilities of Resource/Ammirati and IBM, will enable us to deliver even more engaging customer experiences and data-driven solutions for our clients.”

In addition to leading the overall strategy for the firm’s Health and Life Sciences offering, Crooks will be responsible for client growth, bringing together compelling combinations of talent and resources from across R/A and IBM to meet the unique needs of clients in this category. She’ll be based in Columbus.

Crooks joins the agency after nearly two decades in healthcare, pharmaceutical and medical device marketing management. Leading agency teams, Crooks has delivered strategic brand solutions to clients such as Eli Lilly, Endo Pharmaceuticals, Abbott Pediatric and Nutrition, Novavax and American Medical Systems, among others. Crooks also served as Global Director of Marketing for Carmel Pharma, opening and running marketing operations for the North American branch of the European medical device company. She has also been a successful entrepreneur, running her own agency the last two years before joining Resource/Ammirati.

About Resource/Ammirati, An IBM Company
Digitally led creative agency Resource/Ammirati is part of IBM Interactive Experience (IBM iX), one of the world’s largest digital consultancies. An industry innovator and thought leader for 35 years, we help marketers such as Barnes & Noble, DSW, Nestlé, Newell Brands, Sherwin Williams and White Castle build Brand Belonging through transformative ideas and experiences that cultivate customer relationships, fuel social impact and drive growth. For more information, visit: