White Castle Taps Renowned Chefs to Dial Up the Iconic Original Slider®

Resource/Ammirati is helping White Castle©, home of The Original Slider®, celebrate its culinary icon with a new Tastemade + FOODBEAST four-part video miniseries where chefs from across the country offer up their unique spin on the White Castle classic. Developed in collaboration with media partner Crossmedia, the series features chefs from Chicago, NYC, Louisville and Columbus, OH, as they remix the crave-worthy burgers with unique, local ingredients – from Cajun-infused to Filipino flavors to Southern soul. In addition to celebrating the iconic burger, the series encourages White Castle Cravers from coast-to-coast to create their own unique take on the iconic Slider.