White Castle Satisfies the Craving for Anything, Anytime™
For 94 years, White Castle has continued its tradition of offering customers exactly what they crave—the highest-quality food, served hot and tasty at an affordable price. Now, with the launch of Anything, Anytime™ Cravers everywhere will be able to enjoy anything they crave on the White Castle menu, anytime their local White Castle is open.
Beginning Fall 2015, White Castle will officially add its breakfast to the ranks of its craveable menu items, like The Original Slider®, that are served around the clock. That means fresh-cracked eggs for dinner, Jalapeño Cheese Sliders for breakfast and Belgian Waffles whenever. Partnering with AOR Resource/Ammirati, the fully-integrated promotional campaign includes TV, radio, digital display, out-of-home, print, owned and paid media and social and content partnerships to drive awareness of this delicious new offering.
Giving Cravers what they want, when they want it—because the Crave is more than just breakfast all day and all night, it’s Anything, Anytime™.