Nestlé® Toll House® Teams up with Six Bakers to Bake Some Good for 100 Days

Nestlé® Toll House® is on a mission to change the world, one small act of goodness at a time. The iconic brand has always believed that baking is one of the very best ways to do a bit of good for someone. With the help of Resource/Ammirati, Nestlé® Toll House® has teamed up with six inspirational bakers from diverse backgrounds and equipped them with all the tools, ingredients and a kitchen space in Chicago to bring this promise to life as a part of the #BakeSomeGood campaign.

For 100 consecutive days, the Nestlé Toll House Bakers will bake to appreciate the under-appreciated, celebrate the big and the small, and simply to say thank you to those in the Chicago community. The campaign, which includes multiple social activations including video and custom content on Facebook, Instagram and Twitter, also includes a Baker’s Blog where the bakers document their journey and experience throughout the 100 days.