There’s a Better Way to Beautiful
In 2015, Resource/Ammirati started a new relationship with beauty innovator Birchbox. The task was twofold: to increase awareness and grow the brand’s subscription business. A deep dive into the company and its unique position in the category revealed an opportunity to redefine the beauty shopping experience. By shunning industry conventions and rewriting the rules of the shopper-retailer relationship, Birchbox created a more personal and convenient way to help women find what works best for them.
“There’s A Better Way” positions Birchbox as an escape from the less-than-ideal beauty shopping experience felt by many women. In a world dominated by overzealous, pushy salespeople, Birchbox offers salvation delivered to your doorstep each month in a cheerful pink box. The campaign can be seen on national cable TV networks including Bravo, E!, HGTV, MTV and VH1.