kit yarrow

Episode 1: Consumer Psychologist Kit Yarrow

In our debut episode of The Belonging Brief with Kelly Mooney, we welcome Kit Yarrow, an eminent consumer psychologist and author of Gen Buy and Decoding the New Consumer Mind and a regular contributor to Money, Time and Psychology Today on the changing consumer psyche and behavioral economics. The duo discusses the universal human need for belonging, insights into how our individualism has become a somewhat defensive posture that changes the way we shop, and brands that make their consumers feel valued and appreciated.

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