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Rich Ruggerio

Executive Creative Director

SXSW 2016: Beauty In The Context of Design Has Gotten A Bad Rap

Rich_Headshot Rich Ruggerio , Executive Creative Director Mar. 22, 2016

Form follows function; the modernist principle in design and architecture is in need of a reexamination. For the past 90 years, an object’s function has been held up as its primary imperative. I spent part of Sunday afternoon at SXSW in a rebranded Thirsty Nickel, now ANALOG by American Greetings, listening to Stefan Sagmeister make …
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