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Resource/Ammirati

Building Open Brands

“Everywhere Commerce”: Who’s Doing It Well Today?

wethink_ram Resource/Ammirati , Building Open Brands Apr. 22, 2016

As the line between “real-world” and online behavior continues to blur, mobile is seen less as a channel and more as a “companion for doing”—be it shopping, configuring, documenting or searching. This will come as no surprise to many retailers out there. With this in mind, we recently looked at 125 mobile features and functions …
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SXSW 2016: What Brands Can Learn By Acting Human

wethink_ram Resource/Ammirati , Building Open Brands Mar. 22, 2016

This was my second year attending SXSW. And this year I felt more prepared. I had “starred” more sessions than I could possibly attend and after landing on Friday afternoon I was anxious to get to my first one. But after attending my first starred session that turned out to be a “sell” on the …
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The Many Faces of Virtual Reality

wethink_ram Resource/Ammirati , Building Open Brands Jan. 25, 2016

How far have we come with Virtual Reality (VR)? Pretty far. After returning from the Consumer Electronics Show 2016 in Las Vegas, I was thinking back to the early ’90s movie “The Lawnmower Man,” which depicted VR as it was at the time—an elephantine system suitable only for advanced research institutes and with visuals that …
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Why I’m in Like with Apple Watch

wethink_ram Resource/Ammirati , Building Open Brands Jun. 3, 2015

I have been the owner of a black Apple Watch Sport with a 38-mm face for exactly two weeks. And I am in like. As director of mobile strategy at Resource/Ammirati, my standards are pretty high and I rarely fall in love with the latest mobile phone or wearable technology. That’s because to me, technology …
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Apple Watch: Fashion vs. Function, A Dueling Perspective

wethink_ram Resource/Ammirati , Building Open Brands Apr. 8, 2015

In advance of the highly anticipated Apple Watch retail launch, Resource/Ammirati high-end fashion enthusiast Dr. Nita Rollins and mobile expert Jeremy Jacobs sat down with director of media relations Kristyn Wilson to offer their perspectives on the merits of Apple Watch as a nexus of technology and fashion. KRISTYN: What are your predictions for the …
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SXSW 2015: What We Can Learn From Robert Rodriguez

wethink_ram Resource/Ammirati , Building Open Brands Mar. 25, 2015

SXSW is host to so many panels and parties and meetings. It can be four or five days of constant commotion, which is awesome, but also draining. Occasionally at the Austin TX event, an opportunity to see something a little different presents itself. I had just such an opportunity to attend a showing of artwork …
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Social at SXSW: Motivation Is at the Core

wethink_ram Resource/Ammirati , Building Open Brands Mar. 23, 2015

Our annual pilgrimage to SXSW is one part informational and another part observational. We learn quite a bit from “social media experts” pontificating onstage about the rapidly changing social media landscape; however, just as much can be learned about social media by sitting on a park bench in front of the Austin Convention Center. People-watching …
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Bridging the Mobile Experience Gap in 2015

wethink_ram Resource/Ammirati , Building Open Brands Feb. 19, 2015

Is 2015 the year that retailers will overcome persistent obstacles in the mobile space and finally embrace a more holistic vision? At the recent Mobile Marketer Mobile FirstLook conference, experts from Forrester, Deloitte, Coca-Cola, GE and others forecasted a positive outlook, but key issues remain. Brands recognize 84 percent of consumers use digital technology during …
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Don’t Toss Google Glass Out with the Bath Water

wethink_ram Resource/Ammirati , Building Open Brands Jan. 20, 2015

Google Glass is back in the news. The search giant has decided to move its interactive eyewear product, once given the RIP status by PCMag, out of Google X skunkworks and into an internal product team led by Nest Founder Tony Fadell. This doesn’t mean the product is dead, but it won’t receive special support …
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The 10 Demandments

wethink_ram Resource/Ammirati , Building Open Brands Jan. 6, 2002

The Ten Demandments represents a long-overdue shout from the mountaintops on behalf of the people who can make or break your company—your current and prospective customers.