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NitaRolins

Nita Rollins, Ph.D.

Executive Director of Cultural Semiotics and Thought Leadership

#shoporg2016: Three Ecommerce Approaches Making the Most of “Buy It To Try It”

NitaRolins Nita Rollins, Ph.D. , Executive Director of Cultural Semiotics and Thought Leadership Sep. 22, 2016

Join us at Retail’s Digital Summit for our Buy It To Try It panel. This is the post—with white paper download below—that prompted our presentation. If you’d like more information, contact adecastro@resourceammirati.com. The tough, counterintuitive lesson most retailers have learned is that despite the costs associated with merchandise returns—globally, the industry loses $643 billion annually—offering …
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The New Color of Money

The New Color of Money
NitaRolins Nita Rollins, Ph.D. , Executive Director of Cultural Semiotics and Thought Leadership Jul. 13, 2016

Like millions of other Americans, I used to pay for credit bureau reports. I had very little insight into their rating methodology, though, and never entirely understood how to improve my credit score. Now, I get free credit reports whenever I want on creditkarma.com. These reports are updated weekly and offer a quick analysis of …
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