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Kelly Mooney


Adios, Arena District. Hi, 250 High!

Mooney_Headshot Kelly Mooney , CEO Sep. 3, 2015

343 North Front Street has truly been good to Resource/Ammirati. As we walk into the Columbus office on our last day at this location, I’m reflecting on our journey here. In April of 1999, we moved into our space as the very first tenant in Columbus’s Arena District. We even pre-dated the actual arena. At that time, there was …

OPEN Brands Outpace The Pack: The Data After a Decade

Mooney_Headshot Kelly Mooney , CEO Jul. 2, 2015

The year was 2006. Facebook became publicly accessible, Twitter launched (with little fanfare), YouTube completed its beta and saw an acceleration of videos being uploaded, Second Life made the cover of Business Week, Kyle MacDonald had succeeded in trading a red paperclip (ultimately) for a house on eBay and the iPhone was merely speculative Apple …

Introducing Resource/Ammirati

Mooney_Headshot Kelly Mooney , CEO Sep. 15, 2014

Earlier this year, two unique but like-minded independents announced their partnership, bringing together five offices, 400+ associates and complementary capabilities to build a new-breed creative agency even better suited for the demands of marketing in the OPEN era. Today, we’re pleased to unveil our new name and branding following this acquisition and integration. Over the …

Future of Marketing Inspiration Found in The LEGO® Movie

Mooney_Headshot Kelly Mooney , CEO May. 19, 2014

This winter, I and millions of others braved the polar vortex and headed to a movie theater to see The LEGO® Movie. I expected the kid flick to be fun and playful, but what I didn’t expect was to experience an incredible aha moment. The plot of The LEGO® Movie is a perfect metaphor for …

Here’s How Reverse Mentoring Works For Me

Mooney_Headshot Kelly Mooney , CEO Jan. 27, 2014

When I began my career in industrial design in the late 80s, men occupied nearly all of the seats in my business meetings. But when it came to design decisions, color choices or having a pulse on what consumers wanted, most of these men turned to their wives. Sometimes they’d place a call in the …

What Marketers Can Do in a Privacy-Sensitized World

Mooney_Headshot Kelly Mooney , CEO Sep. 11, 2013

Earlier this summer, we held our annual Open Brand Summit focused on personalization. Just a month later, Edward Snowden, National Security Administration infrastructure analyst, made global headlines as the source of disclosures about various US surveillance programs, leading the US to charge him with treason and theft of government property. What’s the connection of our …

Personalization Has Reached a Tipping Point

Mooney_Headshot Kelly Mooney , CEO May. 29, 2013

As I prepared for our Open Brand Summit with the theme “It’s Personal,” I quickly concluded that our industry is overcomplicating the definition of personalization with millions of search results and hundreds of pundits proposing options that cannot be easily remembered—or articulated, for that matter. And then, on the other end of the spectrum, personalization …

TED 2013: 9 Take-Home Themes for Me

Mooney_Headshot Kelly Mooney , CEO Mar. 6, 2013

I have TED Head. Unlike bed head, which generally involves too little sleep and too little time for proper grooming, TED Head is a mind swirl. It’s that feeling when you are simultaneously inspired to change the world and overwhelmed with what that might entail. TED Head makes me say, “Crap! Can I be doing …

The Open Brand: Now and Next

Mooney_Headshot Kelly Mooney , CEO Jan. 8, 2013

I consider myself a lifelong student of the consumer. I get jazzed by understanding what makes people love the brands they do—how people share, shop, decide, buy, return, advocate and co-create—and how it continues to change based on technology that’s been threaded throughout our lives. That personal passion led to two books—the first, titled The …

All I Want for Christmas is iTunes Innovation

Mooney_Headshot Kelly Mooney , CEO Nov. 29, 2012

I don’t want an iPad mini or a new MacBook Pro for Christmas. Instead, I want iTunes Family®. Never heard of it? That’s because it doesn’t exist, but it should. It’s time that Apple started designing its software as fervently and elegantly as it does its hardware. A comprehensive overhaul of the iTunes experience is …