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Klay Huddleston

Sr. Vice President, Omni-Commerce

Newell Brands Inaugural Ecomicon Conference Puts Ecommerce Opportunity in Spotlight

Klay_Headshot Klay Huddleston , Sr. Vice President, Omni-Commerce Apr. 21, 2016

The opportunity for CPG brands and branded manufacturers to capture the growth potential of ecommerce often goes unfulfilled due to siloed thinking, processes and technology. As such, ecommerce is often thought of and executed in terms of disparate channels. It’s easy to see why this is happening, the brick and mortar store having been the primary …
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Goldfish-Sized Attention Spans: The Marketer’s New Challenge

Klay_Headshot Klay Huddleston , Sr. Vice President, Omni-Commerce Jun. 30, 2015

The average human attention span has fallen from 12 seconds to 8 seconds. That’s shorter than the attention span of a goldfish. Glub-glub. One school of thought on the cause of our shrinking attention spans is our growing ownership and dependence on multiple screens and devices. Continuous pings, flashes and alerts demand our attention NOW, …
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Brands Don’t Have to Surrender to Amazon Prime Now

Klay_Headshot Klay Huddleston , Sr. Vice President, Omni-Commerce May. 18, 2015

With the expansion of Prime Now, Amazon.com’s one-hour delivery service, brands are being forced to examine their omni-channel efforts in order to adapt, counteract and even take advantage of the retail behemoth’s new strategies. Amazon’s keen interest in owning the last mile has led the company to make massive investments in infrastructure and sacrifice margin …
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