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Dave Shaw

Director, Brand Strategy

Pokémon GO: A Reminder of Who “Owns” Your Brand

daveshaw_med Dave Shaw , Director, Brand Strategy Aug. 9, 2016

When Pokémon GO launched in the United States this July, its sweeping popularity took the world—and particularly the marketing world—by storm. Countless words have been written on the impact the game will have on culture, mankind and yes, even marketing. But as the writers of those thought-provoking pieces returned to their day jobs, the rest …
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Embracing April Fools Absurdity

daveshaw_med Dave Shaw , Director, Brand Strategy Apr. 3, 2015

Each year, ThinkGeek publishes a round of April Fools-inspired product listings that range from an absurd outlier (a steam-powered video game console) to a biting commentary on society (a 360-degree selfie halo). Also each year, ThinkGeek publishes some kind of joke product that makes nerds like me say, “wait, no seriously, I want that.” In …
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SXSW 2015: What We Can All Learn From Fake Fighting

daveshaw_med Dave Shaw , Director, Brand Strategy Mar. 24, 2015

Though it stings a little bit to admit this in such a public forum, I’m a fan of professional wrestling. Yes, that weird televised pseudo-sport, the one with Hulk Hogan and pulled punches and steel chairs. This is the part where you say “Hello, Dave” and I sit down at the Pro Wrestling Fans Anonymous …
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