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Cybelle Srour

Cybelle Srour

Managing Director of Strategy

Five Timely Traits of Challenger Brands

Cybelle Srour Cybelle Srour , Managing Director of Strategy Oct. 13, 2015

In our recent OPEN Indicator report, which Kelly Mooney discussed in her last blog post, we found top-ranked OPEN brands that most appeal to millennials were outperforming in the experiential attributes we call Engaging and Networked. So we wondered—could these brands have other characteristics in common? If we widen the scope to include other challenger-minded …
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