Chief Executive Officer
Kelly Mooney grew Resource/Ammirati into the country’s largest independent digital marketing agency by challenging the conventions of how consumers connect with brands. Recognizing early on that the web-empowered world had forever flipped the marketing equation from top/down to bottom/up, she authored a much-needed new playbook for brands in 2008, The Open Brand.
After starting her career as an environmental designer with Fitch, Kelly joined Resource/Ammirati in 1995 and quickly became its first Chief Experience Officer, then President for a decade before being named CEO in 2011. Under her direction, the firm expanded its client base into retail and consumer packaged goods, attracting clients such as CVS, P&G, Kohl’s, Nestlé/Purina and Victoria’s Secret. During this time, she also drove the firm’s legacy of innovation—advancing its ongoing strategic evolution by developing and launching new capabilities that spanned ecommerce, social media, content creation and analytics—and even began the firm’s Innovation Lab, one of the industry’s first. Then in 2016, she led the agency into a new era as it was acquired by IBM, becoming part of one of the world’s largest digital consultancies, IBM iX.
Regarded as an influential thought leader, Kelly was named one of Ad Age’s Women to Watch in 2014, and frequently speaks at industry events such as the ANA Masters of Marketing, Shop.org and the Ad Age Digital Conference.
In addition to The Open Brand, Kelly is the author of The Ten Demandments and has been featured in other notable marketing books, including Gen Buy, Loyalty Marketing and Customers Rule. She served on the Board of Trustees for Columbus College of Art and Design and as Innovation Advisor at The Ohio State University Fisher College of Business. She is a member of YPO and on the advisory board for RILA’s (R)Tech Center for Innovation. Kelly also leads the IBM CMO Exchange on behalf of IBM iX, hosting roundtables with leading CMOs. In 2017, Kelly launched The Belonging Brief, a new podcast series exploring how forces of the modern era are evolving our experience of belonging—and what business leaders and marketers can do about it to drive relevance and growth.
When she isn’t busy dissecting the latest marketing trends or searching for new ways to help others in the industry, Kelly is a devoted early-morning workout warrior with a particular fondness for hot yoga and cross-training, who loves to make time for good wine and the occasional Netflix binge.