Managing Director of Strategy
Living proof that the best things do come in small packages, Cybelle is a 5-foot-tall dynamo and passionate strategist who oversees the agency’s strategic services discipline, which spans integrated brand strategy, analytics, research, UX, social strategy and community management. An agile thinker and collaborative leader, Cybelle has partnered with some of the world’s leading companies, including Johnson & Johnson, General Motors, Mars, Monster.com, Nestlé, Novartis, P&G and Dell, to create award-winning and category-changing work.
Originally from Toronto, Cybelle is an industry veteran who has worked for top-tier agencies including MacLaren McCann, DDB Canada, Proximity/BBDO, and most recently, Energy BBDO in Chicago, where she served as Senior Vice President and Group Digital Planning Director. She’s also worked on the client side at Lavalife and Novartis.
Cybelle is an Economics honors graduate of Toronto’s York University and holds a Marketing MBA from Rotman School of Management.