About

Digital pioneers since 1981, now backed by IBM iX.

Resource/Ammirati, a digitally led creative agency, is part of IBM Interactive Experience (IBM iX), the world’s largest digital agency network. We help marketers including Birchbox, DSW, Microsoft, Nestlé, Newell Brands, North American Breweries, Sherwin‑Williams, White Castle and Victoria’s Secret build Brand Belonging, cultivate customer relationships, fuel social impact and drive growth.

Our Leaders


Our Philosophy

With 2008's The Open Brand® we were the agency that literally wrote the book on how technology and social media had forever changed people's relationships with brands—demanding experiences that are On-Demand, Personal, Engaging and Networked. Today, we're seeing yet another important shift in consumer behavior and how brands must respond. Technology, the great connector, has had an unintended consequence—often making us feel even more disconnected. We've become a heads-down "isolation nation" in which brands are deemed outsiders.

Helping brands survive in this sea of "MEs" demands considered focus on the "WE." We all long to belong to things we truly care about—to families, clubs, teams, movements….and yes, even brands. Ultimately, people have to genuinely buy in before they will buy. That's why we help our clients find a true place inside people's lives to become a Belonging Brand.


Our Clients

Adobe
Autodesk
B Corporation
Bath & Body Works
Birchbox
Brooklyn Bowl
Bush’s
Cat Chow
Cardinal
Coca Cola
CVS
Cycling Sports Group
DSW
Gymboree
Huntington
In The Raw
Jerry Seinfeld
Labatt Blue
Microsoft
Nationwide
Nestlé Toll House
Newell Rubbermaid
Nike
Nintendo
Petsmart
PINK
Pirate’s Booty
Powerade
Seagram’s
Shaw
Sherwin Williams
Sween’n Low
Tidy
Toys R Us
UDF
Venus
VS
Vitamin Water
White Castle

Our History