Four offices. Fearless leaders. Ambitious clients.

Resource/Ammirati is an entrepreneurial creative agency formed in 2014 by the integration of digital marketing pioneer Resource and New York creative firm Ammirati. We offer nimble start-up spirit at scale, with 400+ associates spanning four offices. Marketers like Coca-Cola, CVS, DSW, Nestlé, Newell Rubbermaid, North American Breweries, P&G, Pirate’s Booty, Sherwin-Williams and Victoria’s Secret turn to us to build OPEN brands and embrace “everywhere commerce” to accelerate growth.

Our Leaders

Nancy Kramer, Founder and Chairman

Since founding Resource in 1981, Nancy has played a pivotal role in transforming the advertising industry, a distinction recognized by Ad Age when she was included among the “100 Most Influential Women in Advertising.”

Kelly Mooney, Chief Executive Officer

Kelly has helped grow Resource into the country’s largest independent digital marketing agency by challenging the conventions of how consumers connect with brands.

Matthew Ammirati, Creative Chairman

Matthew Ammirati sees himself as a creative problem solver and brand partner whose goal is to develop the kind of multi-faceted campaigns that not only raise awareness, but also drive business for each client he represents.

John Kadlic, President

A lifetime Pittsburgh Steelers fan, John is the agency’s quarterback equivalent—the consummate team player and leader who thrives on setting his team up for success.

Dennis Bajec, Chief Creative Officer

Dennis is the rare Chief Creative Officer who knows creativity is more than a big idea—in the web-empowered world, it’s an opportunity and invitation to let consumers and brands co-create.

Cybelle Srour, Managing Director of Strategy

Living proof that the best things do come in small packages, Cybelle is a 5-foot-tall dynamo and passionate strategist who oversees the agency’s strategic services discipline, which spans integrated brand strategy, analytics, research, UX, social strategy and community management.

Dan Shust, Chief Technology Officer

With a passion for technology and “what’s next,” Dan leads the agency’s world-class technology and innovation team with vision, sharp market instincts and 20+ years’ experience delivering seamless solutions for clients that positively impact their business.

Brian Heffernan, Leader/Growth Partnerships

Brian Heffernan never met a challenge he didn’t like. An NCAA Division 1 wrestler in college, today he tackles clients’ business problems with that same tenacity as Resource/Ammirati’s Leader/Growth Partnerships.

Ramesh Rajan, Chief Financial Officer

For more than 30 years, Ramesh has partnered with CEOs of marketing communications companies to help them grow, thrive and meet strategic, operational and financial goals.

Jeff Tritt, Chief Talent Officer

As Chief Talent Officer, Jeff leads Resource/Ammirati’s efforts to find the very best talent in the industry and ensure our associates have the opportunities to continually learn, grow and innovate on behalf of our agency and our clients.

Gabriel Miller, President, New York

Gabriel is a results-focused true team leader who believes in more doing and less talking.

Todd Wender, Executive Creative Director, New York

Todd has equal passions for strategy, design and entrepreneurialism—which led him to co-found Resource/Ammirati New York 14 years ago on the principle that intelligent, forward-thinking creative is the premiere tool for bringing brands and business goals to life.

Kristen Rumble, Brand Strategy, New York

Kristen is the epitome of a big thinker. She is an exceptionally talented strategist, with strong experience in building distinct and ownable brand positions.

Deirdre Egan, Managing Director, Chicago

With 25 years of experience spanning traditional, digital and direct marketing, Deirdre has seen the industry from just about every angle. Her multifaceted leadership experience, pragmatic business sense and successful track record working with notable CPG, retail brands and financial institutions make her the ideal leader to help the agency grow its presence in the Windy City.

Klay Huddleston, VP, Omni-Commerce

With a 20-year track record of driving revenue, margin and process improvement for top retail brands like CVS, Sherwin-Williams, Victoria’s Secret and Bose, Klay is the omni-channel expert you want in your corner.

Our Philosophy

In 2008, Resource/Ammirati CEO Kelly Mooney literally wrote the book on how technology and social media have forever changed people's relationships with brands—demanding experiences that are On-Demand, Personal, Engaging and Networked. But The Open Brand is more than just a pinoeering playbook for how marketers must navigate the OPEN era. Our book and its philosophy remain just as relevant today and serve as the strategic foundation for all we do.

Our Clients

B Corporation
Bath & Body Works
Brooklyn Bowl
Cat Chow
Coca Cola
Cycling Sports Group
In The Raw
Jerry Seinfeld
Labatt Blue
Nestlé Toll House
Newell Rubbermaid
Pirate’s Booty
Sherwin Williams
Sween’n Low
Toys R Us
Vitamin Water
White Castle

Our History

Worldwide Partners

Resource/Ammirati is a member of Worldwide Partners, Inc. (WPI), the world’s largest international network of independent marketing communications firms. Together, we collaborate on projects across the globe to OPEN brands and deliver results for our clients.

Read our story

Worldwide Partners