With 2008's The Open Brand® we were the agency that literally wrote the book on how technology and social media had forever changed people's relationships with brands—demanding experiences that are On-Demand, Personal, Engaging and Networked. Today, we're seeing yet another important shift in consumer behavior and how brands must respond. Technology, the great connector, has had an unintended consequence—often making us feel even more disconnected. We've become a heads-down "isolation nation" in which brands are deemed outsiders.
Helping brands survive in this sea of "MEs" demands considered focus on the "WE." We all long to belong to things we truly care about—to families, clubs, teams, movements….and yes, even brands. Ultimately, people have to genuinely buy in before they will buy. That's why we help our clients find a true place inside people's lives to become a Belonging Brand.