About

Digital pioneers since 1981, now backed by IBM iX.

Resource/Ammirati, a digitally led creative agency, is part of IBM iX, the world’s largest digital consultancy. We help marketers including Birchbox, DSW, Nestlé, Newell Brands, Sherwin‑Williams, White Castle and Victoria’s Secret build Brand Belonging, cultivate customer relationships, fuel social impact and drive growth.

Our Leaders


Our Philosophy

With 2008's The Open Brand ® we literally wrote the book on how technology and social media forever changed people's relationships with brands—demanding experiences that are On-Demand, Personal, Engaging and Networked. Today, we're seeing yet another important shift in consumer behavior and how brands must respond. To find a true place inside peoples’ lives, you must build a Belonging Brand.

Learn more about what it means to be a Belonging Brand

Our Clients

1-800-Flowers
Barnes & Noble
Bath & Body Works
Birchbox
Cardinal
Cat Chow
DSW
Exal
Jerry Seinfeld
Live Nation
Markor
Mattel
Nationwide
Nestlé Toll House
Newell Rubbermaid
Nike
Nintendo
OSUWMC
Oriental Trading Co.
Pelotonia
PINK
Shaw
Sherwin Williams
The North Face
Tidy
Toys R Us
UDF
VS
White Castle
RCI/Wyndham

Our History